1. Background of the research project “Business Success in Global Environment” - Рекомендована секцией умс одобрена на заседании 2 . Choice of the Company 3 Учебный сайт
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1. Background of the research project “Business Success in Global Environment” - Рекомендована секцией умс одобрена на заседании



1. Background of the research project “Business Success in Global Environment”


The modern managers have to lead and manage companies benchmarking their activities and applying the best business practices. It makes actual to monitor, describe, study, analyze and summarize an experience and achievements of the leading companies on regular basis as well as within the framework of Research Project of the Course.

2

. Choice of the Company


The choice of the company for the Research Project could be based on the list of the Fortune-500, embracing “world business champions”, and correlated with professional interests and carrier development plans of the students-researchers.

3

. Objective of research


Objective of this research is to analyze the ways and forms of development of the leading international company (chosen for the Research Project), analysis of causes and factors of its success in the market.
Furthermore, the Project envisages conclusions and recommendations for future strategies, ways to deal with obstacles and contradictions it faces in the global environment.
Ability to apply theoretical concepts to the business realities using knowledge, logic, common sense and creativity is highly appreciated and evaluated.

4

. Methods of research



  1. Review (essay) of scientific literature, inquiry and statistical editions within the topic of research.

  2. Secondary information’ collection and analyses (monographs, periodicals, statistical reviews etc.)

  3. Primary information collection and analyses (in-depth interviews with companies’ top management and experts)

5. Recommended plan of the Research Project “Business Success in Global Environment”


1. History of the company

.



2.

General Information. Company in a Nutshell.
2.1. Key figures for the latest 5 years.
2.2. Indexes of internationalization/transnationalization.
2.3. Capital structure.
2.4. Investment activity.
2.5. Number and location of business-structures.
2.6. Present state and priority direction of R&D.
2.7. Degree of internationalization/transnationalization of the company, threats and opportunities.

3. Management


3.1. Mission, objectives and strategies.
3.2. Organizational structure.
3.3. Governing bodies.
3.4. Cross-cultural and HR’management problems and opportunities.

4. Production and competitiveness


4.1. History of sector/branch and perspective of development.
4.2. Principal competitors and key factors of success.
4.3. Evaluation criteria and production competitiveness growth factors.
4.4. Major groups of products. Products’ portfolio.
4.5. Main products/brands: history and market position.
4.6. New products/brands. Perspectives in the market.

5. Competitive strategies and forms of competitive activity


5.1. Competitive advantages.
5.2. Competitive strategies.
5.3. Forms and instruments of competitive activity.
5.4. Global market perspectives.

6. Social responsibility and company’s activity.


6.1. Social responsibility, its benefits to the company.
6.2. Stakeholders and forms of interaction.
6.3. Issues of responsible leadership in cross-cultural environment.
6.4. Strategies for sustainable development.

7. Conclusions and Recommendations


Competitive positions and perspectives of the company in global business environment.



6

. Fields of research


1. Industrial sectors:


2. Services:



  • Electronics

  • Machinery construction

  • Motor industry

  • Pharmaceutics

  • Food industry

  • Telecommunications

  • Petroleum industry

  • Gas industry

  • Power industry

  • Other

  • Financial sector

  • Utility

  • Retailing

  • Consulting

  • Medicine

  • Education

  • Sport

  • Other



  1. Period of research – 1998-2010

    (or other current year)

    .





  1. Scope of Research (25 000-40 000 symbols)



The scope and consistency of research could be discussed with a teacher in order to balance interests, knowledge and skills of the student with time-management of the course.

V

I. List of Exam Questions



Please give definitions, describe phenomena and processes, and answer the following questions:


  1. Phenomenon of globalization and its evolution.

  2. Driving forces of globalization. Name the most important.

  3. The dimensions of market globalization.

  4. Technological advances as a driver of market globalization

  5. The role of MNEs in globalization.

  6. World’s leading MNEs. Where and what we can learn about them?

  7. The process of globalization and its effects on markets and production.

  8. How to assess global market opportunities?

  9. How to use marketing instruments for identifying the most promising markets?

  10. How to assess industry or market potential?

  11. Why it is important to assess the suitability of products and services for foreign markets?

  12. How to select the relevant foreign business partners?

  13. How to estimate company sales potential?

  14. An organizing framework for foreign market entry strategies.

  15. Directions, forms, and scale of world investment in XXI century.

  16. Models and ways of international investment activity.

  17. What are the main differences between portfolio investment and foreign direct investment?

  18. Foreign direct investment (FDI).

  19. Types of FDI.

  20. International collaborative ventures.

  21. Motives for FDI and collaborative ventures.

  22. Managing collaborative ventures.

  23. Mergers and acquisitions as a form of competitive activity of MNEs.

  24. Preconditions, models and problems of contemporary wave of M&A.

  25. Strategic alliances.

  26. Internationalization of firm’s value chain

  27. What are different organizational designs for global operations?

  28. What design is most associated with global strategy?

  29. What are the priorities of export division?

  30. What are the priorities of international division?

  31. Why functional structure works well for small and medium companies?

  32. What are the benefits of matrix structure?

  33. What is the difference between a centralized and a decentralized organizational structure? Why do firms often prefer to have a centralized structure?

  34. Strengths and weaknesses of global organization.

  35. Define organizational culture.

  36. What kind of organizational culture is needed to become a global firm?

  37. Define organizational processes. Give several examples of organizational processes relevant to a global approach in international business.

  38. The main features of competition in global markets.

  39. Geopolitical consequences of global investment.

  40. Societal consequences of market globalization.

  41. Nature and tendencies of global competition.

  42. The challenge of crossing cultural boundaries.

  43. Why culture matters in international business.

  44. National, professional, and corporate culture

  45. Key dimensions of culture.

  46. Language as a key dimension of culture.

  47. Managerial guidelines for cross-cultural success.

  48. Globalization in the field of production, government regulation and public awareness.

  49. Contradictions of globalization.

  50. Define organizational culture.

  51. What kind of organizational culture is needed to become a global firm?

  52. Place of Russia in international division of labor.

  53. The Russian ways and strategies of transnationalization.

  54. Russian MNCs in global competition. Industry and market priorities.

  55. International corporations and the future of world economy.

  56. Global citizenship and diplomacy of MNCs.

  57. Problems of global leadership.

  58. Goals and subjects of global leadership.

  59. Define visionary leadership.

  60. What are the traits of a manager who has visionary leadership?

  61. Please, define social responsibility.

  62. Describe and give your comments to the Pyramid of social responsibilities.

  63. Why the economic level of responsibilities could be considered as the most important?

  64. What are the core ideas and functions of business in the field of legal responsibilities?

  65. What are the core ideas and functions of business in the field of ethical responsibilities?

  66. What are the core ideas and functions of business in the field of philanthropic responsibilities?

  67. How do the definition of social responsibility and the relevant role of business differ from your previous perceptions?

  68. How the social responsibility concept is consistent with your attitudes, beliefs and expectations about business?

  69. Does the social responsibility depend on the size of the company?

  70. Does the social responsibility depend on the level of trasnationality and operational scale of the company?

  71. Please, define the term stakeholder. Name the list of stakeholders of the modern business.

  72. Describe a core directions and character of relationships between business and customers/consumers.

  73. Describe a core directions and character of relationships between business and shareholders business and shareholders.

  74. What is in common and what is different in relationships between business and shareholders, and business and investors?

  75. Describe a core directions and character of relationships between business and employees. Why loyalty of employees is important?

  76. What are the main instruments and programs to provide loyalty of employees?

  77. If you were an employer what measures you undertake and programs conduct to make employees effective and loyal to the company?

  78. Describe core directions and character of relationships between business and its partners.

  79. Describe a core directions and character of relationships between business and the government.

  80. Describe a core directions and character of relationships between business and society in the field of environmental issues.

  81. What is the harm of greenwashing?

  82. 0How can businesses become more sustainable? What are the advantages and disadvantages of striving to become more sustainable?

  83. Describe a core directions and character of relationships between business and local communities.

  84. Give examples of the companies’ activities, programs and achievements in local communities’ development. Give examples of the companies’ conflicts of interest, problems and contradictions in the relationships with local communities worldwide or in one country/region.

  85. Give a retrospective of the main periods in the development of the phenomenon of the social responsibility in XX-XXI centuries.

  86. What historical trends have affected the social responsibilities of business?

  87. Why critics may argue that concepts and ideas of social responsibility are idealistic or naïve in some way?

  88. The Global Economic Crisis - the great depression of XXI century or a sign of a new wave in global development?

  89. What are the lessons of the Global Economic Crisis for international corporations?


Author


Natalia S. Karpova,

Ph.D., associate professor,
Chair of international business,
University – Higher School of Economics
Карта сайта

Последнее изменение этой страницы: 2018-09-09;



2010-05-02 19:40
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